Description: I was responsible for designing and producing engaging newsletters using Klaviyo, managing the process from concept to completion. This included gathering and organizing key assets such as photography and product information, as well as crafting compelling editorial and commercial content.
I collaborated closely with the Creative Director to ensure the tone, messaging, and visual elements aligned seamlessly with the brand’s voice. Each newsletter was meticulously designed to balance storytelling and product promotion, enhancing visual appeal while maintaining clear communication. These newsletters successfully highlighted the brand’s offerings and narratives, driving engagement and connecting with the target audience.
Project Name: Newsletter Design and Production
Date: 2022 - 2024
My Role: Graphic Designer and Content Planner