Description: For this rebranding project, I aimed to elevate the visual identity of Sunfoil Sunflower Oil by creating a more sophisticated and artisanal aesthetic. I designed custom artwork using linocut techniques, resulting in bold, textured illustrations that added a handcrafted and unique feel to the brand.
The linocut designs were integrated into the packaging, showcasing vibrant fields of sunflowers and symbolic imagery to highlight the product's connection to nature and quality. I also developed mockups to display the refreshed brand look, ensuring that the packaging conveyed an elevated and premium identity while staying true to its roots.
The final result was a cohesive and distinctive design that set the product apart, blending artistic craftsmanship with functional packaging design.
Project Name: Sunfoil Sunflower Oil Rebranding
Date: 2022 - 2024
My Role: Illustrator and Graphic Designer